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'Dirt Rocks' video

Watch the exciting video 'Dirt Rocks' here – inspired by our 'Dirt is Good' motto, it won 1st place in the 2009 London Film Festival MOFILM competition.

Dirt Rocks won first place in the 2009 London Film Festival MOFILM competition. It was shot in Los Angeles in 106 degree weather.

Although Tamara was not familiar with the Persil, OMO or Skip brands, she loved the concept of "Dirt Is Good." Kids around the globe demonstrate the differences in their cultures, eating different foods, wearing different clothes, and playing different games. But they all have one thing in common - they all get dirty. But getting dirty is a part of enculturation, education and just being a kid. Getting dirty is part of growing up. For every smile, giggle, and memory experienced from childhood, parents know that dirt is a minor by-product of pleasant times.

Dirt is Good. Dirt means learning, exploration, and imagination. And, at the end of the day, dirt isn't what sticks around. It's all about the memories and the worldliness that comes from those adventures. Growth stays, dirt goes.