OMO IS A FRONT-RUNNER IN THE PRODUCT OF THE YEAR AWARDS
Johannesburg – 16 February 2014
Loud cheering and jubilation filled the auditorium following the announcement that the OMO Auto range of products dominated the Product of the Year (PoY) awards ceremony at the glamorous Summer Place venue in Johannesburg recently.
For the seventh consecutive year, nine of Unilever’s homecare, personal care and foods products have earned the recognition and support of over 5000 South African shoppers as revealed by a Nielsen survey of the most innovative consumer products.
OMO Auto Liquid, OMO Ultra Concentrated Capsules and OMO Ultra Concentrated Liquid held the prestigious title for innovation excellence and value for money.
“Celebrating the success of our product marketing and innovation is a rewarding feeling. The OMO brand team has worked tirelessly to ensure our products are well received by consumers as we continuously strive to deliver high-quality products that meet their laundry needs,” said Adley Reddy, Senior Assistant Brand Manager – OMO at Unilever.
“The awards are a culmination of intense research and development. More than being a prestigious symbol on a product, they also demonstrate our intense understanding of consumers’ expectations. Thank you South Africa for your vote of confidence,” he said.
PoY CEO and Chief Innovation Analyst Preetesh Sewraj said that winners were shortlisted from hundreds of products based on a company’s ability to reinvent consumer science, resulting in quality products. He said that, in total, 35 innovative products were identified in the 2015 leg of the research.
“Consumers in South Africa are highly discerning, which is something that the survey reiterates to local and international brand owners. International companies tend to launch products in developing markets that are a generation or two behind those available in developed markets. We work to try and get South Africans the best products that companies have in their portfolios,” added Sewraj.
The intensive judging process was based on months of rigorous research and conducted exclusively by independent research company – Nielsen.
Through its #brightfuture campaign, Unilever has committed to taking responsibility for the company’s impacts right across the value chain, from the sourcing of raw materials all the way through to the consumer’s use of their products – to cook, clean and wash.
The company has set itself a target to double the size of the business, whilst reducing its environmental footprint and increasing positive social impact by 2020.
As a winning brand, OMO will be able to use the Product of the Year logo on various communication vehicles, to highlight the endorsement that it has received from the South African public.
About Unilever South Africa
Unilever South Africa (Pty Ltd) is one of the largest FMCG companies in South Africa. The Company is over 100 years old, with brands like Sunlight, OMO, Lux, Knorr, Vaseline, Shield, Sunsilk, Flora etc that are household names throughout the country. Unilever South Africa has over 3000 employees based across two offices and five manufacturing locations in South Africa. It is rated as one of South Africa’s best employers. For more information visit www.unilever.com.
Unilever Sustainable Living Plan
Unilever understands that consumers worldwide are increasingly looking for products that deliver on their brand promise and therefore Unilever is striving to provide and encourage its consumers with new product innovations that enable them to reduce their personal impact on the environment.
Through its #brightfuture agenda Unilever has committed to taking responsibility for the company’s impacts right across the value chain, from the sourcing of raw materials all the way through to the consumer’s use of our products – to cook, clean and wash. The company has set itself a target to double the size of the business, whilst reducing its environmental footprint and increasing positive social impact by 2020.
“We continue to embrace the global vision and purpose and are passionate about helping to create a Brighter Future for all South Africans through our many programmes that are linked to our much loved brands with purpose,” says Peter Cowan, Chairman at Unilever South Africa.
“We would like to thank all our consumers for their loyalty and endorsement of our products. We promise to continue to invest in building innovative products with purpose.”
For more information about Unilever and its brands, please visit www.unilever.com.
When it comes to winning over the hearts of South African consumers, OMO is not just about the product. We’ve compiled a selection of resources that offer tips on stain removal, laundry care and kid’s activities that are sure to minimise the amount of time that you spend on laundry tasks.