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Changing for good

Dirt Is Good means doing what we all do best, while looking after our world.

Take a look at how we’re improving our products, inspiring the people who use them and protecting our planet. And getting our hands dirty along the way.

Blue brush strokes

Product

Silhouette of a bottle of OMO liquid

Production, packaging and ingredients. We’re putting them all to the test.

Have a peek
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People

Silhouette of children with hands in the air

Sometimes the best ideas come from letting ourselves make a little mess.

Get involved
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Planet

Silhouette of planet Earth

We’re being kinder to the planet, but we never compromise on being tough on stains.

Find out how