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Changing for good

Dirt Is Good means doing what we all do best, while looking after our world.

Take a look at how we’re improving our products, inspiring the people who use them and protecting our planet. And getting our hands dirty along the way.

Blue brush strokes


Silhouette of a bottle of OMO liquid

Production, packaging and ingredients. We’re putting them all to the test.

Have a peek
Light blue brush strokes


Silhouette of children with hands in the air

Sometimes the best ideas come from letting ourselves make a little mess.

Get involved
Green brush strokes


Silhouette of planet Earth

We’re being kinder to the planet, but we never compromise on being tough on stains.

Find out how