Here's why OMO believes that Dirt is Good!

When it comes to having fun, exploring their surroundings and learning through their experiences, children are bound to get dirty and that’s exactly why OMO believes that Dirt is Good. that your little ones can keep playing, and in turn, reach key milestones, shape their values, boost their confidence and reap the various benefits that Mother Nature’s earthy goodness brings.

OMO strives to produce reliable laundry detergents that take care of the stains so that moms can spend more time focusing on their children. We’re devoted to the process of gathering more information about the value and advantages of experiential learning, and OMO is working with top academic child development experts to do so.

Our source of information: moms and kids from around the world who we frequently interview about values, nature, education, hopes, child development, dreams, the future, the environment and dirt, of course! Over the past four years, OMO has published two reports (Giving our Children the Right to be Children and Children and Nature) in collaboration with Dr Jerome Singer and Dr Dorothy Singer of Yale University, as well as two global studies that focus on the subject of child development and experimental learning, namely ‘Have a Go’ and ‘Mamma Mia’.

OMO also produced a series of short films to support the research, for which Dr Singer provided commentary. All of this extensive research has been distilled into a series of easy-to-read nuggets that are perfect for a quick read and are ideal to share with friends and moms alike.

Tell us more about your child’s learning experiences that involves a bit of dirt. Join the OMO conversation today.