Dirt is Good

Dirt is Good

At Omo, we believe that every stain represents an important experience – mud stains are the stamp of adventure, grass stains the sign of exploration and fruit stains the aftermath of discovery. Encourage your kids to get messy with our fun activities for happy, healthy, confident kids. We’ll be there to sort out the dirty clothes afterwards.

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  • Making Easter Eggs from Paper

    Easter time means Easter Eggs! One of the most popular activities to do during this time is painting eggs, but OMO has another idea for you. Instead of breaking a few odd eggs, especially with your kids’ dainty fingers, you can make paper Easter eggs! These can be given away as personalised gifts to those your little ones love, such as an aunt, cousin, grandparent or school teacher. "'

    • Celebrations
  • Create a Father’s Day Card
    Create a Father’s Day Card

    Create a handmade Father’s Day card to let Dad know how much he’s appreciated.

    • Celebrations
  • Make Your Own Christmas Crafts
    Make Your Own Christmas Crafts
    Tis the season to get crafty! Teach your kids how to make their own Christmas cards here.
    • Celebrations
  • Celebrating Grandparents Day
    Celebrating Grandparents Day
    Grandparents Day is a time to celebrate family. Use these tips to help your kids make it special.
    • Celebrations
  • Homemade Halloween Costumes for Kids
    With Halloween just around the corner, it's time to start thinking about costumes.
    • Celebrations
  • Create some fruit kebabs

    Creating your very own fruit kebabs is a simple, fun and interactive way to bond with your children. Read more here.

    • Recipes

Four reasons for messy play

By touching, feeling, seeing and hearing the real world around them, and by learning through trial and error, kids learn lessons and acquire skills that are impossible to get from a textbook or in front of a television screen. Use play to encourage normal child development and see the results for yourself.

Children that are getting dirty are active children, which is great news for their physical health. Experts recommend that children should get at least one hour of physical activity every day. Help your little one be an active child and set them up for a healthy lifestyle.

Active children are more likely to talk to other kids, invent new games together and bond over their shared fun and exciting environment. These interactions are brilliant for developing their social skills and building their confidence around different people. 

Kids covered in mud stains with dirty clothes are kids that have experienced life through real play. Mess is a sign of creativity so leave any worries about your kids' laundry to one side and focus on encouraging their imagination. Omo can help clean things up afterwards.